People spend most of their time on the internet; you would think it’s their second job. To grow your business online as a small business, you need to stay online, generating brand awareness, generating leads and driving conversions. This is the concept of digital marketing.
Digital marketing, otherwise known as pay-per-click, is any form of advertising that is done online. It leverages on the popularity of these online platforms like web browsers, YouTube facebook Ads, or some other social media platforms and other destinations on the internet. Companies and businesses of all sizes now use digital ads to pitch to potential clients, regardless of the device used, network used or search engine. Digital marketing is now the most critical approach for marketers and businesses from around the world, the reason being that people are always online, and most of their purchasing decisions are made there.