Benefits of Social Media Marketing 

You are probably thinking, what the advantages of Social Media Marketing?

In this article, you will understand the benefits of Social Media Management and get insight on:


  1. What is social media marketing?
  2. Importance of social media marketing for business.
  3. Importance of social media marketing for small businesses.
  4. How businesses use social media for marketing
  5. How to use social media for marketing your business


What is​ ​Social Media Marketing? 

Social media marketing (SMM) is an aspect of digital marketing that uses social media platforms such as Facebook, Instagram, Twitter, LinkedIn to institute, connect, and communicate with your targeted audience and customers through creating and sharing valuable content that can create an engagement between your brand and your audience to accomplish your marketing goals which can be one or the combination of; building your brand, getting more sales, driving more traffic to your website.


Importance of​ ​Social Media Marketing 

I cannot overstress the importance of social media marketing. Over the past few years, there has been a tremendous increase with the number of social media users now on over 3.484 billion active users and still counting. This has made social media marketing one of the most important aspects of digital marketing with incredible benefits that aids business owners to get in touch with potential customers all over the globe.



With such trend in growth, social media has become one platform with great potentials that various businesses of all kinds and sizes can leverage to get an increase in their revenues. But what if your business isn’t leveraging this great platform, then you are missing out on loads and lots of business and also you are missing out on a great marketing opportunities which can help you spread out your products and / or services with a click of a button.


You are missing out on these benefits?

Brand awareness:

Have you been told that the best form of marketing is marketing your brand? Come to think of it, can you guess the outcome when a product on Amazon store competes with another product in an e-commerce store? your guess is as good as mine. The reason while amazon kept on making more sales while other stores online are closing up is because they built up their brand and it became an authority “in the market”. Social media marketing helps business owners boost their online visibility to their potential and targeted customers, which results in brand exposure to a large range of the audience.

Customer Engagement:

Statistics has continuously been proving the fact that there’s no better place to get an engagement to your business than through social media marketing strategies.  Statistics according to HOOTSUITE shows that over 45% of the entire world population (3.484 billion persons) are active users of various social media platforms out there. What could be better than having your business at the very front of your customers or audiences on a platform with such a crazy amount of active users? The more you communicate with your customers, the more chances you have for conversions.

Instead of throwing out a bunch of content on your blog, don’t you think it will be more captivating to put up a video of your products and / or services or better still “go live” where you have millions of people constantly active every second of the day.

Social media is a great way to engage and communicate with your customers. They say, more communication results to more sales, communication is the best way to capture your customers’ attention which social media marketing is offering to all business owners on a platter of Gold.

Customer support and satisfaction: 

Since social media followed with its rapid adaptation, social media has broken the barriers and challenges of communication between business owners and their various customers as customers now prefers to use social media platforms to communicate their challenges or source for information with the brands they are loyal to instead of spending their airtime on customer care line.

Social media marketing is a game changer in networking and communication with your customers, it is said that a brand that places value to their customer takes out time to communicate with them through personalized messages which is one role and importance of social media marketing.

Affordable growth: 

Most business owners struggle with their marketing budget; it’s too expensive or not cost effective.  It is a reality that must business owners can’t afford huge marketing campaigns but, with social media marketing you can get a value for every dollar you spend on your marketing campaign regardless of your business size and budget.

Social media marketing gives your business the opportunity to grow its audience and accomplish your objectives through affordable and cost effective ads on social media platforms like Facebook, Instagram, Twitter, and LinkedIn.


Increased traffic:  

Social media marketing helps to increase your website traffic. When you create and share valuable content on social media, you are giving over 3.2billion people reasons to click-through to your website increasing not only your inbound website traffic but also giving your business opportunities for conversions.


We can go on and on listing out the importance of social media marketing but at least by now you have a better understanding of the importance of social media marketing.

It is now time for you to make that important decision by implementing social media marketing strategies in your business. It will be a great benefit to your business if you let a professional social media marketing agency such as Pinpoint Local- ND​handle your social media marketing campaign to bring in value from every cent on your social media marketing campaign.

If you don’t have one in mind, why not call us (phone) or go to our contact page (link of the page). At Pinpoint Local- ND, we work with tested and proven strategies on making you social media marketing campaign a successful one.

If you have questions, contact us.

Pinpoint Local- ND (701)314-2331

Don’t forget to give us your thoughts if you find this article valuable for yourself or your business.